Japanese technology firm NTT Data has launched ADAPTIS, a unified service brand for payment and commerce solutions in India. The platform aims to integrate payment acceptance, merchant solutions, value-added services, and commerce capabilities for businesses of all sizes.
The launch of ADAPTIS by NTT Data signifies a strategic move to integrate diverse payment and commerce functions into a single platform, addressing the growing demand for streamlined business operations in India's rapidly expanding digital economy.
Japanese technology company NTT Data has launched ADAPTIS, a unified service brand for payment and commerce solutions in India, aiming to capitalize on the country's expanding digital commerce ecosystem. The platform integrates payment acceptance, merchant solutions, value-added services, and commerce capabilities, designed to serve businesses of all sizes, from small merchants to large enterprises.
ADAPTIS is intended to help businesses accept payments, streamline operations, deliver seamless customer experiences across online and offline channels, and manage their entire commerce journey through a single, integrated platform. This launch signifies NTT Data's commitment to the Indian market, which it considers critical for its regional growth strategy due to strong digital adoption and evolving merchant needs.
Executives emphasized that ADAPTIS combines NTT Data's global expertise with deep local market understanding to provide secure, scalable, and customer-centric solutions. The platform will offer four key service pillars tailored for the Indian market: ADAPTIS In-Store for physical retail, ADAPTIS e-Commerce for online payments, ADAPTIS Enterprise for robust infrastructure, and ADAPTIS VAS for enhancing operational efficiency and customer engagement.
NTT DATA Payment Services India, an RBI-licensed payment aggregator, has nearly two decades of experience in the Indian payments landscape, currently serving millions of merchants and processing over 100 million transactions annually. The company highlighted that ADAPTIS marks a significant step in its vision to build a unified payment and commerce platform across markets, ensuring consistent, high-quality experiences for merchants while accommodating local market specificities.