Key facts
- Customers are queuing for hours outside popular New York eateries like L'industrie Pizzeria.
- Social media trends are a significant driver of these long waits.
- For some, the wait itself has become an attraction.
- Food influencer Ali Chilton notes the recent 'crazy' queues in the city.
In New York City, long queues have become a common sight outside popular restaurants and shops, including L'industrie Pizzeria. Customers are willing to wait for hours, often behind barriers, to obtain items such as a prized pizza slice. This phenomenon is largely attributed to the influence of social media trends, which have transformed waiting into an attraction for some individuals. Food influencer Ali Chilton, who has a substantial following of 168,000 on Instagram, commented on the recent 'crazy' situation in the city, suggesting that the desire for social media 'Insta-cred' is a driving factor.