Key facts
- Brandman Retail plans to increase its store count from 14 to 116 by 2028.
- The company will introduce global brands including Salomon, Saucony, Anta, and Wilson.
- Expansion will include smaller cities beyond major metros, such as Jaipur and Patna.
- Brandman's revenue for fiscal year 2026 increased 20% to 1.62 billion rupees.
- Profit after tax for fiscal year 2026 also rose approximately 20% to 252.9 million rupees.
Brandman Retail, the India partner for U.S. sneaker brand New Balance, intends to significantly expand its retail presence, aiming to grow its store count from 14 to 116 by 2028. This expansion includes introducing other global brands such as Salomon, Saucony, Anta, and Wilson into the Indian market.
The company's strategy is driven by the increasing demand for global labels among India's affluent consumers, who are showing a shift from price sensitivity to value consciousness, particularly post-COVID. This trend is supported by a projected doubling of India's sports goods and apparel market to $58 billion by 2030.
Brandman plans to extend its reach beyond major metropolitan areas into cities like Jaipur and Patna, recognizing growing consumer awareness of international brands in smaller markets. According to Kashika Malhotra, director at Brandman, consumers in these cities are well-researched and actively seek specific products seen online, with some of the most profitable outlets located in cities like Lucknow.
Financially, Brandman reported a 20% increase in revenue for fiscal year 2026, reaching 1.62 billion rupees. Profit after tax also saw a similar rise of approximately 20%, amounting to 252.9 million rupees.