NCDEX launches 'Har Ghar Investor' campaign to boost household participation

Dr. Arun Raste, MD & CEO of NCDEX, highlighted that while India has a strong savings culture, a significant portion remains outside formal markets due to limited access and awareness. He expressed NCDEX's belief that the next phase of investment growth will originate from smaller towns and cities, contributing to a stronger and more informed market. The 'Har Ghar Investor' campaign seeks to equip households with the necessary knowledge, confidence, and access to participate in regulated financial markets.

Guwahati was chosen as the inaugural destination due to its role as a commercial and cultural gateway to Northeast India, a region historically underserved by formal financial markets. The city's rising financial literacy, increasing digital adoption, and growing interest in wealth creation make it a strategic starting point for this national vision.

In terms of innovation, NCDEX has recently received in-principal approval from SEBI for launching equity and equity derivatives and has secured ₹770 crore in funds. Its first offering in the cash segment will be a Mutual Fund Platform. Furthermore, NCDEX recently launched RAINMUMBAI, the world's first rainfall futures product, developed in collaboration with the Indian Meteorological Department (IMD) and IIT Bombay, recognized as a significant risk management tool for sectors affected by rainfall variability.