Meta is returning the VR fitness app Supernatural to its creators, Within. The acquisition for approximately $400 million involved an eight-month antitrust battle with the FTC, during which CEO Mark Zuckerberg testified. The app is being handed back less than three years after the deal.
The return of Supernatural raises questions about Meta's strategy in the VR fitness market and the effectiveness of its large-scale acquisitions following significant regulatory scrutiny.
Meta is returning the VR fitness app Supernatural to its creators, less than three years after acquiring its parent company, Within, for approximately $400 million. The acquisition process involved an eight-month antitrust battle with the Federal Trade Commission (FTC). Mark Zuckerberg himself testified in court to secure the deal. The decision to return the app comes after this significant legal and financial investment.
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