Key facts
- Industrial tourism is emerging as a new trend across Europe.
- This type of tourism involves visiting factories and companies.
- It aims to revitalize local tourist offers.
- Six European regions are promoting industrial tourism through the IndusTour project.
Industrial tourism is gaining momentum across Europe, offering a novel way to experience destinations by visiting factories and companies. This trend is being highlighted as a method to revitalize local tourism offerings and bring cities to the forefront of the travel industry.
Six regions from six European countries are promoting tourism in industrial areas through the IndusTour project. Examples of sites include old steelworks, 17th-century mills, and car factories. An industrial tourism manager based in the Auvergne-Rhône-Alpes region of France, a notable area for this development, explains the concept and its growing appeal. The core idea revolves around providing unique experiences in less conventional, often industrial, settings, thereby diversifying the traditional tourist landscape.