Key facts
- Industrial AI firm IFS has reaffirmed its global partnership with Chelsea.
- IFS will no longer be Chelsea's front-of-shirt sponsor.
- The expanded partnership involves embedding IFS technology into Chelsea's football operations.
- IFS technology will be used for real-time visibility and guided buying processes.
- Chelsea is seeking a new front-of-shirt sponsor, with a reported asking price of £40 million per season.
Industrial AI firm IFS has reaffirmed its commitment to its global partnership with Chelsea, but will not continue as the Premier League club’s front-of-shirt sponsor. IFS appeared on the front of Chelsea’s shirts for the latter part of last season, having signed a three-year contract in February.
