Key facts
- Hyundai Motor launched its global campaign "The Future is Now" for the FIFA World Cup 2026.
- The campaign features a film starring Son Heung-min and Boston Dynamics' Atlas.
- Five young individuals are also featured in the campaign.
Hyundai Motor has unveiled its global campaign film titled "The Future is Now" in anticipation of the FIFA World Cup 2026™. The campaign aims to connect with audiences through a narrative that includes prominent figures and innovative technology. The film stars football player Son Heung-min, alongside Atlas, the advanced humanoid robot developed by Boston Dynamics. Additionally, five young individuals are featured, representing the future generation and their connection to the sport and the campaign's theme.