Key facts
- Hong Kong has launched a new global tourism campaign.
- The campaign aims to position the city as an immersive experience.
- The initiative encourages visitors to 'feel' Hong Kong, not just see it.
Hong Kong has launched a global tourism campaign designed to draw visitors by highlighting the city's capacity for immersive experiences. The initiative aims to shift the perception of Hong Kong from a place to be merely seen to one that should be 'felt,' emphasizing sensory engagement and cultural depth.
The campaign seeks to attract a diverse range of travelers by showcasing the multifaceted appeal of the city, encouraging them to connect with its unique atmosphere and offerings on a deeper level.