Key facts
- Lloyds Banking Group will phase out the Halifax brand after 173 years.
- All Halifax customer accounts will be migrated to Lloyds branding.
- Signs will be removed from 190 branches starting in early 2027.
- No job cuts or branch closures are planned.
- The Bank of Scotland brand will continue to operate in Scotland.
Lloyds Banking Group has announced it will phase out the Halifax brand, marking the end of the retail bank's 173-year presence on the high street. The group intends to migrate existing Halifax accounts to the Lloyds brand and will begin removing Halifax signage from 190 of its 531 branches in early 2027. Lloyds stated that this move aims to simplify customer service under a single main consumer banking unit and assured that no branch closures or job reductions would occur as a result. The Bank of Scotland brand will continue to operate in Scotland.
Halifax was founded in West Yorkshire in 1853, initially as a building society, before becoming part of HBOS, which was acquired by Lloyds in 2009. Local officials expressed disappointment, emphasizing the brand's heritage and identity for the town of Halifax, though they acknowledged the bank's continued commitment to the region and its investment in the Trinity Road office.