Key facts
- Gwyneth Paltrow is the face of an advertising campaign for 51PARK, a luxury residential project in Herzliya, Israel.
- The campaign was created by Israeli real estate group Aviv Melisron and filmed in New York.
- Critics have condemned the campaign, citing the ongoing conflict in Gaza, displacement of Palestinians, and historical land dispossession.
- Paltrow's past public statements have been contrasted with her perceived silence on Palestinian suffering.
- The campaign has drawn parallels to advertising luxury properties in Nazi Germany during the Holocaust.
Gwyneth Paltrow is facing significant backlash for appearing in a new advertising campaign for 51PARK, a luxury residential development in Herzliya, Israel. The campaign, created by Israeli agency Why Worry and filmed in New York, features Paltrow promoting the project.
Critics have condemned the campaign, deeming it particularly jarring given the ongoing Israeli assault on Gaza, where rights groups and the UN have accused Israel of genocide. The article notes that over 72,900 Palestinians have been killed since October 2023, and over 3,000 wounded since a ceasefire implementation. The campaign has drawn parallels to advertising luxury properties in Nazi Germany during the Holocaust, referencing the displacement of Palestinians during the 1948 Nakba.
Paltrow's past public statements, including support for Israeli captives and accusations of sexual violence by Hamas, have been contrasted with her perceived silence on Palestinian suffering. The backlash highlights the sensitivity surrounding international engagement with Israeli projects during the conflict.
Meanwhile, the Middle East region is experiencing escalating tensions, with Iran's IRGC claiming responsibility for missile attacks on US bases in Jordan and Kuwait. The UN Secretary-General has warned of a deepening crisis with far-reaching consequences, urging diplomatic settlements and an end to attacks. The Israeli military has also reported projectile launches from Lebanon.