Key facts
- Greyson announced Mossimo Giannulli will join the company.
- Giannulli will help shape Greyson's footwear and accessories business.
- Mossimo Giannulli is the founder of Mossimo and G/FORE.
Greyson, a brand focused on performance and lifestyle apparel, is expanding its product offerings into footwear and accessories. The appointment of Mossimo Giannulli, a figure with a history in fashion and brand building, suggests a strategic move to leverage his creative and business acumen to enhance Greyson's presence in these new markets.