Google to open first physical store outside US in Tokyo

Key facts

• Google announced its first physical store outside the US will open in Japan.
• The store will be located on Tokyo's Omotesando avenue.
• It is scheduled to open later this summer.
• The store will offer product sales, repairs, and customer assistance.

Google currently operates 10 physical stores in the US, providing sales, repair, and support services for its products. This expansion into Japan signifies a strategic move to increase its physical retail presence in a key international market, particularly after becoming the second-largest brand in the country.