Key facts
- 78% of organizations investing in GEO see measurable ROI.
- GNW Consulting and Demand Metric released the 2026 State of GEO in B2B Marketing report.
- The report indicates accelerating adoption of GEO in B2B marketing.
The 2026 State of GEO in B2B Marketing report, a collaboration between GNW Consulting and Demand Metric, reveals a significant trend towards the adoption of GEO technologies within the B2B marketing landscape. According to the findings, a substantial 78% of organizations that are investing in GEO are observing a measurable return on investment. GNW Consulting is described as a strategic marketing operations agency focused on guiding companies through the implementation, integration, and optimization of marketing technologies. The report highlights the growing impact and effectiveness of GEO solutions in driving tangible results for businesses.