Key facts
- GM's U.S. market share fell from 17.6% in the first half of 2025 to 16.8% over the same period in 2026.
- Toyota's U.S. market share increased from 15.5% to 15.8% in the same periods.
- Hybrid share of the U.S. auto market increased from 16% in February to 19% in August.
- Gasoline prices hit a national average of $4.43 a gallon in September, up from $3.20 a year earlier.
- GM's electric vehicle sales fell 62% from a year earlier.
- The average transaction price for a new vehicle rose 1.9% to $50,089 in August from a year earlier.
General Motors is entering the hybrid vehicle market late, as its main competitor Toyota Motor gains ground in U.S. auto sales. Rising gasoline prices, driven by the Iran war, have pushed consumers toward hybrids, with prices reaching an average of $4.43 a gallon in September. Toyota's popular Corolla hybrid saw sales jump nearly 36% in the third quarter. While GM's overall sales dipped 5.5% and its EV sales fell 62%, it remained the top seller in the U.S. However, its market share has declined, while Toyota's has increased. Affordability pressures persist due to higher vehicle prices and lower trade-in values.