Key facts
- Approximately 11% of Americans are using GLP-1 weight-loss drugs.
- A survey indicates that sizing changes due to these drugs make users more inclined to shop in-store.
- Retailers are reassessing their physical store strategies, including size offerings and styling services.
- Some retailers are implementing AI in fitting rooms to assist with sizing issues.
- Premium spenders using GLP-1s are significantly more likely to shop in-store.
The increasing adoption of GLP-1 weight-loss drugs is prompting a resurgence in in-store clothes shopping as users experience significant body transformations. Approximately 11% of Americans are now using these medications, leading many to seek in-person shopping experiences to find suitable styles and sizes.
A survey by ReturnPro found that over two-thirds of GLP-1 users are more inclined to shop in physical stores due to sizing changes. This trend is compelling retailers to re-evaluate their brick-and-mortar strategies, focusing on improved in-store experiences, personalized services, and updated sizing assortments. Analysts suggest this could temper the shift towards purely online retail.
Companies like David's Bridal have observed customers trying on significantly more garments, and retailers such as Ross Stores have reported increased foot traffic and an improved in-store experience, though not directly attributing it to weight-loss drugs. Some individuals, like Amber Volkin, have established styling services to assist customers navigating weight loss and finding appropriate clothing.
Technology is also playing a role, with some retailers, like Victoria's Secret, integrating AI into fitting rooms to help shoppers find different sizes. Experts believe that a combination of AI and personalized human service will be crucial for retailers to meet customer expectations. Furthermore, GLP-1 users who have stabilized their weight are more likely to invest in pricier clothing, with premium spenders showing a strong preference for in-store shopping.