Key facts
- 139 German firms committed to invest over €800 billion in Germany by 2028.
- The 'Made for Germany' initiative aims to boost investor confidence.
- Siemens CEO Roland Busch advocated for more flexible working hours.
- Deutsche Bank CEO Christian Sewing called for faster government reforms.
FRANKFURT, Germany – A German corporate initiative named 'Made for Germany' announced that its 139 member companies have pledged to invest over €800 billion in the country through 2028. The initiative, launched in July 2025 with an initial 61 companies committing €631 billion, aims to revitalize investor confidence in Europe's largest economy.
Leading companies such as Siemens and Deutsche Bank are part of the initiative. However, it remains unclear what portion of these investments were pre-existing plans versus new commitments.
During a press briefing, Christian Sewing, CEO of Deutsche Bank, urged the German government to accelerate its reform efforts, stating, "We need more momentum. We need more courage. And we need it on a lasting basis." He also commented that the rise of "extreme parties" in upcoming regional elections would be "absolutely negative for investors."
Roland Busch, CEO of Siemens, who was also present, called for more flexible working hours in Germany, remarking, "People have to work more in this country."