George Lucas, the creator of the Star Wars saga, has stated that resistance to artificial intelligence in filmmaking is akin to the Luddite movement's opposition to technological advancement. In an interview with A Rabbit’s Foot, the 82-year-old filmmaker argued that AI is an inevitable part of the future of cinema, comparing those who reject it to people who would prefer horse-drawn carriages over cars.
Lucas believes that AI tools will make moviemaking easier and that its adoption is a matter of progress. He suggested that AI can also help identify fabricated content, a task humans struggle with due to their limitations.
Supporting this view, Gareth Edwards, director of 'Rogue One: A Star Wars Story,' called generative AI a "fucking genius" tool for filmmakers. However, the industry remains divided. Director Christopher Nolan has noted a significant public dismissal of AI-generated content, particularly among younger audiences who refer to it as "AI slop." Steven Soderbergh, who has experimented with AI in his work, expressed a more cautious outlook, finding the technology's ultimate impact uncertain.
Lucas also shared his aversion to audience testing and focus groups, preferring filmmakers to maintain creative control and understand audience reactions organically rather than letting feedback dictate the creative process.