Key facts
- General Mills is selling its Häagen-Dazs ice cream shops in mainland China.
- An investor group including the Chinese tea brand Ningji will acquire the shops.
- The transaction is a strategic divestment for General Mills in the Chinese market.
- Financial terms of the deal were not disclosed.
This transaction represents a strategic divestment for General Mills in the Chinese market. By selling its Häagen-Dazs retail operations to a local entity, the company can focus on its core business areas while allowing a domestic player to manage these specific assets.