Gourmet retail startup Foodstories has secured Rs 50 crore in a funding round led by Zerodha cofounder Nikhil Kamath. The company plans to use the capital to expand its digital business, delivery network, and retail footprint.
The funding round signifies investor confidence in the gourmet retail sector and Foodstories' business model, enabling expansion and potentially impacting consumer access to curated food products.
Gourmet retail startup Foodstories has secured Rs 50 crore in a funding round led by Zerodha cofounder Nikhil Kamath, with participation from the Narotam Sekhsaria Family Office. Founded by Ashni and Avni Biyani, daughters of Future Group founder Kishore Biyani, Foodstories focuses on selling food products sourced directly from farmers, producers, bakers, and chefs through a combination of physical stores and digital channels. The Mumbai-based company intends to utilize the fresh capital to expand its digital business, strengthen its delivery network, and support the growth of its retail footprint. Ashni Biyani stated the company is building towards a Rs 1,000 crore business, driven by curation, experiential retail, and a strong digital layer. Foodstories differentiates itself by combining experiential retail, hospitality, and digital commerce. It currently operates stores in Delhi, Bengaluru, and Hyderabad, and has recently launched a flagship outlet in Mumbai's Bandra, with another planned for Lokhandwala. Ashni and Avni Biyani are also cofounders of the brand co-creation platform Think9. Kamath commented that "Better food is one of the highest-leverage changes a person can make to how they live. Foodstories is one of the few platforms building the real infrastructure for that."
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