Key facts
- Ferrari has met its annual sales target for its first electric vehicle, the Luce.
- The company aimed to sell just under 500 units of the EV this year.
- Strong demand from China has been a significant factor in achieving the sales target.
- The Ferrari Luce is a four-door, five-seat electric vehicle priced at €555,000 ($630,000).
Ferrari has achieved its annual sales target for its inaugural electric vehicle, the Luce, within two months of its launch, driven by robust demand from China. The luxury automaker had set a goal of selling just under 500 units of the Luce EV this year.
The €555,000 ($630,000) Luce is a four-door, five-seat model that has surprised many due to its departure from Ferrari's traditional low-slung, petrol-powered sports car designs. Initial reports suggested a complete sellout of the 88 units allocated to the Chinese market, though subsequent checks revealed orders are still being accepted with a substantial deposit.
Despite initial controversy and criticism regarding the Luce's design and electric powertrain, Ferrari's stock reportedly dropped 8% the day after its May unveiling. The vehicle's design is attributed to Jony Ive and his firm, LoveFrom. Early reviews suggest the Luce drives like a Ferrari should, and the brand's enthusiastic customer base appears to be driving sales.