Key facts
- EQT and ATP have announced a global partnership.
- EQT is the ATP's first official private markets partner.
- The partnership is multi-year and spans 15 ATP tournaments in 12 markets.
EQT, a private markets firm, has announced a significant global partnership with the Association of Tennis Professionals (ATP). This collaboration marks EQT's first foray into global sports sponsorship and establishes EQT as the ATP's inaugural official private markets partner. The multi-year agreement will see EQT's brand integrated across 15 ATP tournaments, which are held in 12 different markets worldwide. This partnership leverages the ATP's extensive global reach and its substantial international fan base.