Key facts
- A marketing professional's salary has not increased in two years.
- The employee's responsibilities have tripled during this period.
- The company offered a designation change instead of a salary hike.
- The LinkedIn post about the situation gained significant traction online.
- The post highlighted concerns about companies using title changes to avoid pay raises.
A LinkedIn post by Apoorv Chaturvedi has gained widespread attention for detailing a friend's experience of a two-year salary freeze despite a significant increase in responsibilities. The marketing professional, earning less than ₹7 lakh annually, saw his workload triple, encompassing social media, demand generation, content, email marketing, SEO, and paid advertising, all without a pay raise.
When the employee inquired about a salary increase, he was reportedly informed that he had instead received a promotion to a better designation. Chaturvedi highlighted this as a common practice where companies offer title changes in lieu of financial compensation, arguing that such changes do not improve an employee's financial situation.