Key facts
- DMK party is using Gen Z slang like "Vijay Bro" to connect with young voters.
- Senior DMK leader A. Raja used the slang at a press conference.
The Dravida Munnetra Kazhagam (DMK) party is implementing a new strategy to engage with young voters by incorporating contemporary Gen Z slang into its communication. This includes the use of phrases like "Vijay Bro." The shift in approach was recently highlighted when senior party leader and former Union Telecom Minister A. Raja addressed the media at the DMK headquarters in Chennai, employing this new lingo.