Key facts
- Disney executive Jason Cox referred to an AI chatbot named 'Sam' as 'my son' in his writings.
- Employees at Disney have expressed concern over Cox's relationship with the AI.
- Cox is Disney's executive director of AI R&D and engineering.
- Coworkers described the behavior as odd and distracting, raising questions about workplace norms around AI use.
The increasing integration of AI into workplaces raises questions about ethical boundaries and employee perceptions. When a senior executive develops a personal and potentially unusual relationship with an AI tool, it can create unease among colleagues who may question the implications for professional conduct and the company's overall AI strategy.