Key facts
- Cupid Breweries will acquire an operational alcoholic beverage manufacturing unit from United Spirits Ltd in Odisha.
- The acquisition price is Rs 22.5 crore.
- The unit is located in Gopalpur, Odisha.
- The deal includes land, buildings, plant, machinery, and excise licenses.
- The unit has a production capacity of approximately 250,000 cases per month.
Cupid Breweries and Distilleries has announced its intention to acquire an operational alcoholic beverage manufacturing unit from Diageo-controlled United Spirits Ltd (USL) in Gopalpur, Odisha, for Rs 22.5 crore. The agreement, signed on June 5, 2026, covers the purchase of land, buildings, plant, machinery, and premium excise licenses.
The acquisition is a strategic move for Cupid Breweries as part of its expansion plans, aiming to enhance its production capacity. The acquired unit has an installed capacity of approximately 250,000 cases per month.
This divestment by United Spirits, a Diageo Group company, aligns with Diageo India's broader strategy to streamline operations and focus on core brands and key manufacturing facilities. Diageo India has been divesting non-core assets, including previously selling residential property and its stake in Royal Challengers Sports Pvt Ltd.