Key facts
- Apple announced Apple Intelligence, its new AI system, at WWDC.
- Apple Intelligence integrates generative AI into iOS 18, iPadOS 18, and macOS Sequoia.
- The system aims to provide personalized AI features across Apple devices.
- Apple is partnering with OpenAI to integrate ChatGPT into its devices.
- New AI features include enhanced Siri capabilities and writing tools.
Apple's announcement of Apple Intelligence marks a significant push into generative AI, aiming to compete with other major tech players. The integration of AI across its ecosystem is expected to enhance user engagement and device functionality, potentially driving hardware and software sales. The partnership with OpenAI signals a strategic move to leverage external AI expertise while maintaining Apple's focus on privacy and user experience.