Key facts
- Clothing brand Reformation has filed for an initial public offering in the United States.
- The company was founded in 2009 and is known for its sustainable womenswear.
- Reformation is projected to achieve over $500 million in revenue this year.
- Private equity firm Permira holds a majority stake in the company.
- Reformation has been profitable annually since 2016.
Clothing brand Reformation has filed for an initial public offering in the United States, according to a Reuters report on June 25. The company, established in 2009 as a vintage clothing boutique in Los Angeles, has become a favorite among celebrities.
Private equity firm Permira acquired a majority stake in Reformation in 2019. The company is reportedly on track to achieve over $500 million in revenue this year, a significant increase from previous years. Reformation has maintained profitability every year since 2016.
Reports indicate that Reformation could confidentially file as soon as next week, with plans to go public as early as July. The brand operates more than 70 stores globally and is known for its eco-conscious contemporary designs.