Chinese youth find comfort in online 'virtual parents'

Young Chinese adults are increasingly turning to online content creators who role-play as 'virtual parents' to find emotional support and validation, a trend fueled by economic pressures and demanding family expectations. Platforms like Douyin, China's version of TikTok, host creators such as Pan Huqian and Zhang Xiuping, who have garnered millions of followers by offering warm words and asking about their viewers' well-being.

For individuals like Vincent Zhang, a tech worker in Shanghai, these virtual parental figures provide a stark contrast to their own family relationships, which can be critical and stressful. Zhang describes his weekly calls with his parents as often involving criticism of his career choices and personal life, leading him to seek solace in the uncomplicated, supportive interactions offered online. He recalls missing the simple warmth of family activities from his childhood, a sentiment echoed by many in his generation.

The phenomenon highlights a growing disconnect between generations in China, where a sluggish economy and intense competition have led to widespread feelings of burnout and disillusionment among young people. While some state media attempt to promote traditional filial piety, many young individuals feel their own generational traumas are not understood. The 'virtual parent' trend, while commercially successful, offers a form of comfort and warmth that many feel is otherwise lacking, reminding them of simpler times and providing a much-needed emotional buffer.