Key facts
- Lotus, a British sports car manufacturer, is planning a comeback in the U.S. market.
- The company has a history of producing lightweight sports cars and financial difficulties.
- Lotus is currently owned by a Chinese entity.
Lotus has a storied history in the automotive world, recognized for its performance-oriented, lightweight sports cars and its association with the James Bond film franchise. However, the company has also faced significant financial challenges throughout its existence. Now, under Chinese ownership, Lotus is embarking on a new strategy to re-establish its presence in the competitive U.S. automotive market.