Key facts
- Chinese electric vehicles are making inroads into Thailand's luxury car market.
- Brands such as Geely's Zeekr and BYD's Denza are gaining traction.
- These EVs are competing by offering lower prices and advanced interior features.
- The Zeekr 009 minivan has received attention for its amenities and price point.
High-end electric vehicles from Chinese automakers are making inroads into Thailand, competing on price and comfort with the Japanese and European brands that currently lead the market. Geely's Zeekr and BYD's Denza are among the brands gaining traction. The Zeekr 009 minivan, in particular, has garnered attention for its amenities and competitive price point, signaling a shift in the luxury automotive landscape in Thailand.