Key facts
- China's National Radio and Television Administration (NRTA) launched a two-month campaign.
- The campaign targets 'harmful, lowbrow and pirated' content in the micro-drama sector.
- Specific content types include wealth-flaunting and distorted views on marriage and relationships.
China is intensifying regulatory scrutiny on its rapidly growing micro-drama sector with a new two-month campaign. The National Radio and Television Administration (NRTA) announced the initiative to combat "harmful, lowbrow and pirated" content. The crackdown will focus on eight categories of problematic material. These include content deemed harmful to children, sexually suggestive scenes, depictions of wealth-flaunting, and "distorted" perspectives on marriage and relationships. Other targeted content involves superstitions, violent revenge narratives, and sensationalist titles.