Key facts
- Chinese automaker BYD is introducing its Racco electric minicar to Japan.
- The company is focusing its strategy on smaller Japanese communities.
- BYD believes its Racco model will be successful in areas with limited access to gas stations and public transportation.
Chinese electric-vehicle powerhouse BYD is focusing its strategy on Japanese communities outside of major urban centers with its new Racco electric minicar. The company believes the vehicle will be particularly successful in areas that lack readily available gas stations and public transportation options. The Racco was displayed at a mall in Kobe in mid-July.