Key facts
- A bad B2B sales hire costs an average of $177,000.
- This cost exceeds the price of a luxury car.
- The research is based on data from sales managers regarding hiring and sales skills.
SalesFuel has released new research indicating that the average cost associated with a poor B2B sales hire is $177,000. This financial burden is noted to be greater than the cost of acquiring a luxury vehicle. The findings are derived from data collected from sales managers, focusing on aspects such as hiring practices, essential sales skills, the integration of AI and artificial intelligence, and the alignment between sales and marketing departments.