Key facts
- Avex is stepping up efforts to develop artists with global potential.
- The company aims to grow beyond its home market.
- Avex is looking to the success of BTS and its architects to transform its business model.
- Boy band VIBY is part of Avex's effort to adopt the South Korean business model.
- VIBY made its live debut at Tokyo's Nippon Budokan arena on Aug. 31.
Japan's Avex is intensifying its efforts to cultivate artists with global appeal and expand beyond its domestic market. The record label is looking to replicate the success of K-pop phenomenon BTS, enlisting one of the architects behind the group's international rise to help transform its business strategy. As part of this initiative, Avex's boy band VIBY made its live debut at Tokyo's Nippon Budokan arena on August 31, signaling the company's commitment to adopting the South Korean music industry's successful global business model.