Key facts
- Autodesk has transformed its India store into a self-serve procurement platform.
- The platform is designed to increase accessibility of design and make technology for startups, entrepreneurs, freelancers, and SMBs.
- This initiative aligns with Autodesk's digital-first go-to-market strategy.
- The move aims to simplify how customers discover, evaluate, purchase, and manage Autodesk's Design and Make solutions.
- Startups, freelancers, and emerging businesses represent over 50% of new customers on the digital store.
Autodesk has evolved its India store into a self-serve procurement platform, aiming to enhance the accessibility of its design and manufacturing technologies for startups, entrepreneurs, freelancers, and small to medium-sized businesses (SMBs) across the country. This strategic shift underscores Autodesk's commitment to a digital-first approach, streamlining the customer journey for discovering, evaluating, purchasing, and managing its Design and Make solutions.