Key facts
- Pinterest signed a $4 billion cloud services deal with Amazon Web Services (AWS).
- The agreement extends through 2031.
- AWS will provide custom chip processors like Graviton and Trainium.
- These chips will support Pinterest's AI initiatives.
Pinterest has entered into a significant cloud services agreement with Amazon Web Services (AWS), valued at approximately $4 billion and extending through 2031. This deepened partnership will see AWS provide custom chip processors, including Graviton and Trainium, to support and scale Pinterest's artificial intelligence initiatives. The deal highlights the strategic importance of cloud infrastructure and specialized hardware for major technology platforms aiming to advance their AI capabilities. Pinterest's Chief Technology Officer Matt Madrigal stated that the expanded commitment with AWS provides compute flexibility, hardware optionality, and infrastructure efficiency to accelerate their AI vision. The company plans to diversify its accelerated compute usage with Amazon's custom silicon to improve price performance for its AI needs, including leveraging AWS Trainium for large language models and vision-language models that power features like personalized visual search and AI-assisted discovery on its platform. Pinterest has been investing in AI tools to boost growth amid intensifying competition from platforms like TikTok and Meta's Instagram and Facebook. The company has worked with AWS since 2010 to improve the reliability and performance of its core services.