Key facts
- NY and NJ attorneys general are investigating FIFA's ticketing practices for the 2026 World Cup.
- Concerns include exorbitant ticket costs, misleading seat locations, and staggered sales.
- FIFA is using dynamic pricing for the first time for the World Cup.
- Final match tickets on the resale market could reach $2 million.
- Ticket prices in primary categories increased by an average of 34% from October to April.
The 2026 FIFA World Cup, co-hosted by the US, Canada, and Mexico, is facing scrutiny over its ticketing practices. New York and New Jersey attorneys general have launched an investigation into allegations of excessive pricing, misleading seat information, and the use of dynamic pricing, a strategy that adjusts ticket costs based on real-time demand. This approach, common in US sports, has led to significant price hikes and concerns that actual fans are being priced out of attending major events.