Key facts
- Aston Martin F1's commercial and marketing MD, Jeff Slack, stated AI is crucial for business success.
- Slack indicated Aston Martin F1 is learning as it implements AI.
- Jessica Hawkins, head of F1 Academy and Aston Martin F1 driver ambassador, noted the presence of talented and funded women in racing.
- Hawkins stated that despite talent and funding, certain women have not yet achieved an unspecified milestone.
Jeff Slack, managing director of commercial and marketing for Aston Martin F1, emphasized the critical role of artificial intelligence in the team's growth and success. Speaking at an Axios Live event in Monaco, Slack stated, "We're a growing business that needs AI to be successful." He also acknowledged that the team is continuously learning as they integrate AI technologies. The comments suggest a forward-looking approach by the Formula 1 team to leverage AI for its commercial and marketing operations. Separately, Jessica Hawkins, head of F1 Academy and an Aston Martin F1 driver ambassador, commented at the same event that while women with sufficient talent, motivation, and funding exist in racing, they have not yet reached an unspecified milestone.