Key facts
- Ascott is launching its luxury brand, The Crest Collection, in Japan with SEN/KA TOKYO.
- The property will occupy four levels of a redevelopment project in the Yaesu district.
- SEN/KA TOKYO's name is inspired by Edo period kimono shops.
- Ascott plans to open additional properties in Japan with brands not yet present in the market.
Singaporean serviced residence operator Ascott is expanding its footprint in Tokyo, focusing on the area around Tokyo Station, a key hub for transportation, business, and tourism. The company aims to cater to both short-term and long-term foreign visitors. Ascott is partnering with Tokyo Tatemono, Japan's longest-standing general real estate company, to launch SEN/KA TOKYO by The Crest Collection. This property will mark the debut of Ascott's luxury brand, The Crest Collection, in Japan. Slated to open in the second half of 2029 in the Yaesu district near Tokyo Station, SEN/KA TOKYO will feature 92 guestrooms and is part of a larger urban redevelopment project spearheaded by Tokyo Tatemono. The design of SEN/KA TOKYO draws inspiration from Edo period kimono shops, aiming to blend heritage with modern luxury.