Key facts
- Ars X Machina (AXM) named Media Agency of Record for Harmless Harvest.
- Harmless Harvest is a coconut water beverage brand.
- AXM is a technology-first media and analytics agency.
- The agency focuses on continuous performance measurement.
Ars X Machina (AXM), a media agency emphasizing technology and continuous performance measurement, has been selected as the Media Agency of Record for Harmless Harvest. Harmless Harvest is known for its coconut water beverages. The agency's mandate will involve linking media investments directly to measurable business growth.