Key facts
- Apple plans to release at least five new iPhone models between the second half of 2026 and the first half of 2027.
- The company's first foldable iPhone is part of this launch strategy.
- Production volume for foldable handsets has been increased.
- Apple is prioritizing its three highest-end iPhone models for a late 2026 launch.
- The standard iPhone 18 model has been delayed to early 2027.
- This strategy is driven by supply chain constraints and a focus on maximizing revenue from premium devices.
Apple is preparing an aggressive iPhone launch strategy for late 2026 and early 2027, with plans for at least five new models, including its first foldable device. This move is intended to secure market share amidst industry-wide component supply challenges and a strategic shift towards prioritizing premium devices.