Key facts
- iPhone Duo launched Friday with a $1,999 price tag.
- Demand outpaced supply during pre-orders, pushing delivery dates to late January.
- Reviews cited camera compromises and app limitations as potential drawbacks.
- IDC forecasts Apple will lead the foldable market in value and units by 2027.
Apple began selling its first foldable phone, the iPhone Duo, on Friday, aiming to replicate the iPhone's smartphone success in the niche foldable market. The $1,999 device's reception could test new CEO John Ternus and challenge rivals like Samsung Electronics and Huawei Technologies. Pre-orders indicated strong demand, with delivery dates pushed to late January. Early reviews praised the Duo's design and hinge but noted camera compromises and app limitations, with some reviewers suggesting it's not for the average user. Limited supplies are expected globally. Market research firm IDC forecasts Apple will capture a significant share of the foldable market value and units by 2027.