Key facts
- Apple announced Apple Intelligence, its new AI system.
- The system integrates generative AI features across iOS 18, iPadOS 18, and macOS Sequoia.
- Apple aims for personalized AI capabilities that understand user context.
- AI features will be able to perform actions across apps.
- Apple is partnering with OpenAI to integrate ChatGPT into its devices.
Apple unveiled Apple Intelligence at its Worldwide Developers Conference (WWDC), marking a significant push into generative AI. This new system will be deeply integrated into Apple's upcoming operating systems: iOS 18, iPadOS 18, and macOS Sequoia. The company emphasized that Apple Intelligence is designed to offer personalized AI capabilities, understanding user context and enabling actions across various applications. To enhance its AI offerings, Apple is also partnering with OpenAI, integrating ChatGPT into its devices to provide more advanced conversational AI features. This move positions Apple to compete more directly in the rapidly evolving AI landscape.