Key facts
- Alo Yoga's first Greater China flagship store opened at K11 Musea on September 25.
- The store generated HK$20 million (US$2.6 million) in sales in its first week.
- This sales figure set a new opening-week record for the K11 Musea mall.
American athleisure brand Alo Yoga has achieved record-breaking sales in Hong Kong, generating nearly HK$20 million (US$2.6 million) in its first week. The brand's first Greater China flagship store, located at K11 Musea in Tsim Sha Tsui, opened on September 25 and recorded the highest first-week sales among new stores at the mall, excluding jewelry. The store spans over 7,000 square feet and features a dual-level, waterfront design. Alo Yoga plans to expand its presence in mainland China and Macau, with future store openings planned in Beijing, Shanghai, Shenzhen, Hangzhou, Chengdu, and Macau. The brand's success is attributed to the growing popularity of the athleisure trend and endorsements from global celebrities like BLACKPINK's Jisoo, BTS's Jin, and Bella Hadid. K11 Musea has seen a significant increase in sales from sports and fashion brands, with member spending rising by 60% in the first half of 2026.