Key facts
- The Generated Awards presented 9 awards to AI video creators and brands.
- Google and The Gorilla Glue Company had ads considered or awarded.
- The award for 'Best Visual Effects' went to 'Pac-Man Reimagined,' a fan-made video.
The inaugural Generated Awards presented 9 accolades to AI video creators and brands, including entries from Google and The Gorilla Glue Company. This highlights the rapid advancement of AI video generation tools and prompts discussions on authenticity and disclosure requirements in advertising.
The increasing use of AI in advertising raises concerns about authenticity and potential manipulation, necessitating discussions around disclosure requirements and regulatory frameworks to maintain consumer trust.
The advertising industry is increasingly embracing artificial intelligence, as evidenced by the inaugural Generated Awards held in New York City on May 27. The event honored 9 AI video creators and brands, highlighting the rapid advancements in AI video generation technology. Many nominated works were unofficial 'spec ads' created by hobbyists, but notable entries from companies like Google and the Gorilla Glue Company were also recognized. For example, the 'Best Visual Effects' award went to 'Pac-Man Reimagined,' a fan-created video not officially endorsed by Bandai Namco Entertainment.
The proliferation of AI tools like Google's Veo, Seeddance 2.0, Kling 3.0, and Luma Ray2 allows for the creation of advertisements at scale, often with improved resolution up to 4K. This technological shift is prompting discussions about transparency and authenticity in advertising. Tanya Porquez, CEO of The Generated Group, suggested a phased approach to 'made with AI' disclosures to build public trust, acknowledging concerns about manipulation. New York has already passed legislation requiring disclosure for AI-created people, a move welcomed by industry figures.
Winning entries included 'Perfection by Mistake' by Michal Kuzminski for Best Storytelling, 'Meet the New Chief Tough Officer at The Gorilla Glue Company' by The Gorilla Glue Company for Best Direction, and 'Instant Grind, Nescafe' by Blackbrightstudio for Best Audio Experience. Fictional Ad of the Year was awarded to 'Puppramin' by PJ Accetturo, Spec Ad of the Year to 'Vans' by Çağlasın Yılmaz and Bilgehan Yoldas, and Commercial of the Year to 'The Watch' by Runway Creative and J. Felipe Orozco.
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