Key facts
- MPact Global Action is launching the Q Collab initiative to engage adult content creators in raising HIV awareness.
- The initiative aims to break through to Gen Z, a demographic that rarely sees information about HIV prevention.
- Over a dozen creators with a combined 6 million followers have committed to creating content about HIV treatment and prevention.
- Creators will focus on normalizing conversations about sexual health, PrEP, HIV testing, and treatment.
- The campaign is gearing up for a presentation at the International AIDS Conference in Rio de Janeiro this July.
Despite significant scientific advancements in HIV treatment and prevention, awareness among young people, particularly Gen Z, remains low. This lack of engagement persists even during events like Pride Month, leaving a gap in crucial public health messaging. MPact Global Action recognizes the potential of online platforms and influencers to bridge this gap and aims to reframe the conversation around HIV and sexual health.