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Fox completes $22 billion Roku deal to expand digital reach

Reuters

Nov 6 (Reuters) - ‌Fox Corp on Friday ​completed ‌its $22 billion acquisition of ‌Roku, a major bet that ‌the streaming platform will bolster the broadcaster's advertising business ⁠and expand ‌the online ⁠reach of its sports ​and news programming.

Announced in June, ​the cash-and-stock ​deal ‌gives Fox access to ​the ⁠more than 100 ‌million households ​using ​Roku's platform, potentially helping the cable TV-reliant media company ‌build a larger digital audience ‌and better ​target ads.

(Reporting by Aditya Soni in Bengaluru; Editing ‌by Shilpi Majumdar)