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Crocs shares surge on raised forecast as HEYDUDE turnaround gains traction

Reuters
Crocs shares surge on raised forecast as HEYDUDE turnaround gains traction

Oct 29 (Reuters) - Crocs' shares surged ‌about 27% on Thursday after the footwear maker raised its full-year forecasts, betting ​on ‌a sustained recovery at its HEYDUDE brand and ‌steady demand for its namesake clogs.

The upbeat outlook contrasted with a broader footwear sector that has ‌been grappling with uneven consumer spending, elevated costs and heavy competition for shoppers, forcing many brands to rely on promotions to drive sales.

• The stock rose to $151.82, ⁠its highest in two years, and is set ‌for the best day ⁠since 2018, if gains hold

• The company forecast 2026 ​revenue growth of about 3%, up from its prior forecast of 1% to 2%.

• Crocs ​said HEYDUDE's turnaround gained traction on faster-than-expected orders ​from ‌retailers as inventory sold quickly, helping its wholesale revenue ​climb 14%

• "We feel very confident that even in ⁠an inflationary environment that we'll ‌be able to ​protect our profitability as we ​go forward," CFO Patraic Reagan said, adding that multiple levers, including pricing actions, supply-chain and cost-saving measures, helped the company

• "We see weakness at the ‌low-end consumer, and we see strength at the high-end consumer," CEO Andrew Rees said on the earnings ‌call, ​describing the market as a "K-shaped economy"

• Despite those pressures, Crocs said its brands are benefiting from relatively affordably priced products, selling in the $50 to $60 range

(Reporting by ‌Sanskriti Shekhar in Bengaluru; Editing by Shreya Biswas)