Key facts
- The Real Brokerage has added the Chris Colgan Team, a group of 28 agents.
- The team operates in northern Virginia and the Washington, D.C. metropolitan area.
- Chris Colgan, the team leader, has over 22 years of real estate experience.
- The team leverages digital marketing and content creation, with a significant social media following.
- Colgan stated that Real's culture, AI investment, and agent community were key factors in the decision.
The Real Brokerage has expanded its footprint in the northern Virginia and Washington, D.C. metropolitan area by bringing on the Chris Colgan Team, a group of 28 agents. The team is led by Chris Colgan, who has over 22 years of real estate experience and founded the team in 2022.
The Chris Colgan Team has developed a strong business model centered on digital marketing and content creation, reaching millions of consumers monthly through platforms like Instagram and YouTube, where they have amassed a significant following. This strategy has been a key source of leads for buyers and sellers and has increased exposure for client listings.
Jason Cassity, chief growth officer at Real, expressed enthusiasm for the addition, highlighting Colgan's innovative use of social media and personal branding as aligning with Real's vision. Colgan stated that Real's culture, investment in AI and technology, and community of agents made it the right fit for his team's continued growth and their approach to real estate.